网络多媒体在旅行社业务中的应用初探

An Initial Study on the Network Multi-media in Travel Service

从旅行社的旅游业务出发,分析目前旅行社所面临国际、国内形势,根据旅行社实际业务运作情况探讨网络多媒体在其中的实际应用,针对旅游电子商务的发展趋势提出了目前旅行社应充分应用网络多媒体的必要性和重要性。

Based on the network multi-media application in travel service, the paper analyses the domestic and international situation which travel service should confront and points out the necessity and importance applying network multi-media in travel service concerning the dovelopment of tourism E. business.