摘要
通过分析中国转型市场特征和转型市场中企业营销风险,以及营销预警管理运行模式的构建,提出企业营销风险的预警预控对策。
This article studies the characteristics of market in the period of tran sformation and the risk of mar-keting,and the construction of the r unning patterns of marketing warnin g management as well.It further puts forward effective ways to signal warning in companys marketing.
出处
《科技进步与对策》
北大核心
2002年第4期112-114,共3页
Science & Technology Progress and Policy
关键词
转型市场
企业营销风险
预警管理
中国
transformed market
company
risk of marketing
warning management
