面向电子商务的企业市场营销策略

Enterprise's Marketing Strategies Based on Electronic Business

围绕产品、价格、分销渠道和促销等营销要素,分析了面向电子商务的企业市场营销策略与传统营销策略的区别和联系,给出了具体的电子商务营销模式,并讨论了企业市场营销取得成功的几个关键步骤。

Based on the basic factors of marketing,such as product,price,pleceand promotion,this paper analyses the difference and relations betwee n traditional marketing strategy an d modern marketing strategy based on electronic business,and gives deta iled marketing mode on electronic bu siness,then discusses some key step s for the success of enterprises marketi ng.