3Cannon Hugh M.,Hohn D.Leckenby,Avery Abernethy.Beyond Effective Frequency:Evaluating Media Schedules Using Frequency Value Planning[J].Journal of Advertising Research,2002,November/December:33-47
4Kusumoto Kazuya.Affinity-based Media Selection:Magazine Selection for Brand Message Absorption[J].Journal of Advertising Research,2002,July/August:54 -65.
5Cannon,Hugh M.and Edward A.Riordan.Effecyive Reach and Frequency:Does It Really Make Sense?[J]Journal of Advertising Research,1994,March/April:19-28.
6Leckenby,John D.and Heejin Kim.How Media Directors View Reach/Frequency Estimation:Now and A Decade ago[J].Journal of Advertising Research,1994,September/October:9-21.
7Calantone,Roger J.and Ulrike de Brentani-Todorovic.The Maturation of the Science of Media Selection[J].Journal of the Academy of Marketing Science,1981,Fall,9(4):490-524.
8Leckenby John D.,Kuen-Hee Ju.Advances in Media Decision Models[J].Current Issues and research in Advertising,1989,12(2):311-357.
9Ha,Louisa.Media Models and Advertising Effects:Conceptualization and Theoretical Implications[J].Journal of Current Issues and Research in Advertising,1995,Fall,17(2):1-15.
10Wells William D.Measuring Advertising Effectiveness[M].New Jersey,USA:Lawrence Erlbaum Association,1997:3-12.
