西北欠发达地区城镇居民国内旅游消费特征及影响因素研究——基于甘肃省579位城镇居民的微观调查数据

The Characteristics and Effective Factors of Urban Residents' Tourism Consumption in the Typical Northwester Area——Based on Micro Survey Data of 579 Urban Residents in Gansu Province

文章以甘肃省为个案,基于甘肃省579位城镇居民的微观调查数据,对西北欠发达地区城镇居民国内旅游消费特征、消费偏好及消费影响因素进行了定量考察。研究表明:西北欠发达地区城镇居民国内旅游消费观念还较为保守,奉行量入为出的消费观念,认为旅游消费可有可无,消费意愿不够强烈,出游频数相对较低,年均旅游消费支出较为有限,偏好与亲友结伴出游,出游时间主要集中在节假日,出游目的主要以休闲度假和观光游览为主,出游选择的交通工具主要为火车和汽车,亲友介绍是其获取旅游信息的主要渠道。可自由支配收入、闲暇时间及旅游产品价格是影响西北欠发达地区城镇居民国内旅游消费的主导因素。

By using the micro survey data of 579 urban residents in Gansu Province, this paper nanlyses the consumption characteristics and effective factors of the urban residents' tourism consumption in the typical northwester areas of china.The results showed that: Northwestern urban residents had Lagging behind consumer attitudes, consumption will was not strong enough, had a lower frequency of trips, annual travel spending was rather limited, Liked to travel together with friends, travel time mainly in holidays, the main purpose of travel were leisure and sightseeing, the main travel tools were cars and trains, The main channel of access to information was friends and network.As far as effective factors, the factor of disposable income and tourism products prices, the factor of leisure time were the dominant factor.