对经济类报纸走出困境的思考

Thoughts on Extricating Economic Newspaper From Straits

全国经济类报纸多数办得比较艰难。究其原因,主要是这类报纸处在党委机关报和市场化报纸的夹缝中间,面临尴尬的两难选择。在现阶段,经济类报纸若要走出困境,必须做到:政治上有地位;内容上要定位;宣传上做到位;发行上错开位;管理上不漏位;经营上全方位。

It is rather difficult for domestic newspaper offices to run newspaper of economy, and the causes of this situation lie in this kind of newspaper characterized by both policy - oriented heritage and marketalizing attributes, which makes it in a dilemma. Extricating newspaper of economy from straits should follow several criteria; possessing certain political position; meeting particular groups' demands in content; stressing the advantages in publicizing; improving the level of management; forming a sound system of operating.