摘要
加入ＷＴＯ糕点食品行业的发展面临着机遇，且更多地面临挑战，因此糕点食品的生产企业必须不断发展自我，在改革和创新中求生存、求发展，发扬传统中华饮食文化，运用品牌营销等多种营销手段，将我国的糕点食品推向世界。
After China enters the WTO, our pastry industry will be confronted with more opportunities and challerges. So these enterprises need keep up developing themselves and seek survival and progress in reform and innovation. They should carry forward Chinese traditional diet culture and try every marketing means(eg. Brand marketing) to introduce Chinese pastry to the world.
出处
《商业研究》
北大核心
2002年第4期125-127,共3页
Commercial Research
