中国手机市场营销渠道的发展特点及变革分析

On the Development Characteristics and Changing Analysis of Chinese Mobilephone Market Selling Channels

我国手机市场营销渠道的发展特点主要是渠道体制扁平化,渠道发展纵深化,渠道关系伙伴化,渠道运作精细化。手机营销最为有效的新渠道模式是区域独家代理制方式。

The development characteristcs of mobilephone market selling channels of our country mainly are that the channels' system is flat; the channels' development is depth; the channels relations are colleagues and the channels operate delicacy. The most valid new channel mode should be the method of district sole agent system.