摘要
通过对国内外著名品牌的研究 ,系统分析企业在实施品牌延伸与多品牌战略时的利弊及应遵循的原则和相应的对策 ,以期为各领域的企业提供依据和借鉴。
Researches famous brands at home and abroad.Analyses its advantages and disadvantages,principles and corresponding strategies to follow.Expects to provide some experiences for various enterprises.
出处
《浙江工程学院学报》
2002年第1期42-46,共5页
Journal of Zhejiang Institute of Science and Technology
