摘要
从绿色浪潮兴起的背景和原因入手 ,分析阐述了绿色营销对国际贸易的影响 ,在国际贸易的激烈竞争中 。
Based on the background of and reasons for green wave's development, this paper analyses the influences of green sale on international trade and how to make use of green sales to build up the competitiveness of products, so as to survive the intense competition in international trade.
出处
《福建轻纺》
2002年第4期11-14,共4页
The Light & Textile Industries of Fujian
关键词
绿色营销
竞争
国际贸易
营销策略
Green wave
Green sale
Great competition
International trade
