商业零售企业所面临的形势与对策

The Challenge to Retail Enterprises and the Countermeasures

加入WTO,国有商业零售企业生存和发展面临新一轮的挑战,形势严竣,基于对省新街口百货公司的案例分析,“谋创新之路,图联合发展”是寻找出路的必然选择。

China' s accession to WTO offers a great challenge to the state-run retail enterprises. How to face the challenge has aroused much concern. Based on the case study of Nanjing Xinjiekou Department Store, the author thinks that the only way out for the enterprises is to have original ideas and to combine with each other.