高等学校公共关系宣传初探

On Public Relationship of Colleges and Universities

要塑造高等学校良好的社会形象,必须有效地全方位地开展公共关系宣传,形成良好的社会舆论。首先要有全新适应社会主义市场经济发展客观要求的“以我为主”和“扩张性传播”的新观念;其次要有一套遵循公共宣传规模的科学宣传技巧;第三要充分运用新闻策划、广告创意等手段,以求得公共关系宣传的最佳效果,从而营造一个有利于高等学校健康快速发展的舆论环境。

To mould the stature of college and universities, public relationship should be overall developped. The first thing is to possess the new ideas of self-oriented and extended dissmination to meet the needs of socialism market economy. The second thing is to have a good command of public relationship skills. The third thing is to fully use methods of news plotting and advertis-ment design to achieve best results of public relationship.