论服装品牌经营

On Management by Fashion Brand

分析香港服装公司Kitterick的成功经验,从品牌形象,市场定位,品牌策略,设计风格,促销方式,卖场及业务拓展等方面进行剖析,为设计师及经营者提供借鉴。

This paper analyses the successful experiences of Hong Kong fashion company 'Kitterick' and gives some suggestion about brand image, market orientation, brand tactics diversification, style designing, sales promotion, merchandising shops and business expan-