摘要
自觉运用创造性的逆向思维对企业的经营创新具有重要意义。逆向思维有助于产品开发创新,有助于市场开拓,有助于管理创新,也有助于经营方法创新,有助于企业和产品形象设计创新;运用恰当的逆向思维,将有效推动企业的经营业绩。
The application of creative reverse thinking plays an important role in management innovation of enterprise s.Reverse thinking is helpful to products expl oitation innovation,to market development,to management innovation,to operation method innovation,to image innovation of products and ent erprises,to suitable reverse thinking and to effective increase of business efficiency of enterprises.
出处
《重庆商学院学报》
2002年第1期68-69,共2页
Journal of Chongqing Institute of Commerce
