摘要
网络广告正在迅速渗透现代生活的各个层面,它具有互动性、快捷性、广泛性、可识性、经济性、高关注性、表现手段丰富等特点,虽然网络广告的发展还存在技术、认识、监管等若干问题,但其发展前景是光明的。
Network advertisement which is popular among all aspects of modern life p ossesses property of interaction,a gile ability,popularity,easy operation,econom ic ability,highly watching characteristic and rich expression manners.Network advertisement has brighter development future though development of network advertiseme nt has a lot of such problems as techni ques,recognition and super-vision.
出处
《重庆商学院学报》
2002年第1期70-72,共3页
Journal of Chongqing Institute of Commerce