铸造企业市场营销管理信息系统的研究开发

The Development and Discussion of a Marketing Management Information System

针对目前我国铸造企业市场营销管理复杂的特点 ,研究开发了基于ERP和供应链管理思想的铸造企业市场营销管理信息系统 ,着重阐述该系统的模块设计与控制方法 ;本系统已在企业中运用 。

Aimed at the complex marketing procedures in foundry enterprise, a marketing management information system which is based on the principles of ERP and Supply China Management is developed. The methods of module designing are elucidated and the structure of the system is present. The system has put into application and proved to be useful and effcient. Its success will accelerate the progress of management information system in foundry industry.