从时尚消费到大众通信——从手机短信现象引发的思考

a/ From "Fashion Consumption" to "Mass Communications"

在绝大多数人的感觉中,短信出现只是一年内的事情.那么,这个被人们认识还不足一年的新生事物因何能迅速打开市场,成长为一个十亿元级的产业呢?短信息的成功模式给电信产业带来什么样的启示?

in the minds of the majority of the people, SMS came into being just a year ago. While within this mere one year, it has become an industry of 1 billion RMB yuan During Spring Festival this year. SMS traffic had the 'avalanche effect' with an average of 2 messages sent or received by each of the over 100 million users, transforming it from fashion consumption to mass communications. As humorously put by the media 'no present is accepted this year except SMS', SMS has become a popular mode for people to communicate. What's the key to the success of SMS? The author thinks that the critical link-service-in between the advanced technology and its application in the market is the key. The core of the success of this industry lies in the maneuvering of this link which is also the fundamental reason for the booming of SMS.