是牺牲者,还是失败者?——从环球电讯破产看电信业经营管理变革方向

A Victim, or a Loser?

新年伊始,美国环球电讯公司(Global Crossing Ltd.)向法院申请了破产保护.这起破产案以224亿美元资产和124亿美元债务名列美国第四大破产案,并刷新了全球电信公司破产的历史记录.

In the beginning of the new year, Global Crossing Ltd. applied for bankruptcy protection to court. The bankruptcy case ranks the fourth in value in the United States with 22.4 billion dollars of assets and 12.4 billion dollars of debt and hits a new record in global telco bankruptcies. Why is such a 'Big Mac' company so vulnerable? The author believes that the key reasons for the bankruptcy include: unreasonable expansion due to strategic decision-making failures; inadequate responsiveness to changes in internal management; lack of service variety; and invulnerability to risks. The bankruptcy case poses new topics of research to the business management of Chinese telecom operators. Transforming the traditional models and seeking innovations in operation and management in line with market demand will be very important to operators trying to avoid or protect themselves from the risks in the competitive global telecom market.