试论高校形象的塑造

The Location of the College Images

高等院校借鉴CIS理论,塑造学校形象、提升学校声誉是时代和社会发展的客观要求,也是高校自身发展的需要。高校可从CIS构成三要素入手,遵循民族性、战略性、创新性、差异化与标准化统一、以顾客需求为焦点等原则,塑造体现学校特色的理念系统、行为系统和视听系统。

With the developing of the age and society,colleges are supposed to make use of CIS to bring high reputation to themselves.The three parts of CIS may help colleges to achieve the goal of mind identity system、behavior identity system and vision-hearing identity system,by following the principle of nation ality、stratagem、innovation、customer requirement、difference and standardization.