我国中小泵企业入世后的发展战略

The Developing Strategy of the Chinese Small and Medium-sized Pump Enterprises after WTO-entry

针对我国加入WTO对中小泵企业的影响,分析了企业外部环境和内部条件以及当前的机会、威胁、优势、劣势,运用战略SWOT矩阵分析方法,提出了企业的发展战略。

With china entering into WTO, the domestic pump enterprises are facing the challenge fromthe foreign pump companies. Because of the competitive environment becoming complex and vehement day-by-day, it is more and more important to study the corporation strategy. Based on introducing the analysismethod of the strategy management, this article studies the external environment and the inner factor of thesmall and medium-sized pump enterprises, points out the strength, weakness, opportunity, threaten in present,and use the strategy SWOT matrix analysis, gives the suggestion about the developing strategy for the smalland medium-sized pump enterprises after WTO-entry