从传统中间商品牌到网络中间商品牌——商业企业中间商品牌发展新思维

From Traditional Intermediary Brand to Internet Intermediary Brand--New Thoughts of Business Intermediary Brand Development

商业企业中间商品牌的兴起是品牌竞争的产物,与传统制造商品牌相比,它有其独特的竞争优势,如信誉优势、特色优势等。传统商业企业将逐渐向着网络中间商转变,这种转变必然带来商业企业中间商品牌的重新整合,形成具有鲜明特色的网络中间商品牌。而传统中间商品牌向网络中间商品牌过渡,有赖于电子商务的催化。

The rising of the intermoediary brand of commereial enterprises is the result of the competition of brands. As the E-commerce comes up rapidly, the traditional commercial enterprises, which are regarded as the interlinks of the commercial lines, will not exist. The competition will be more and more fierce. To face the coming challenge, the traditional intermediary brandy must transform to Internet intermediary, which will inevitably be accompanied by a restructuring of intennediary brands, and result to a. characteristic internet intermediary brand. E-commeree is the activator of the transformation process.