21世纪的中国老年市场与银色产业

The Elder Market and Silver Industry in 21st Century

目前,中国已由成年型社会结构跨入老年型社会。中国的老年市场无论是人口数量、购买力水平还是购买欲望都有其特殊性。老年市场将成为未来最具潜力的消费市场之一。而要开发老年市场,首先要进入老年服务业,将目标市场锁定在城市老年人,并制定主导者市场战略,以建立老年专有服务品牌为战略目标。

At present, the Chinese society structure has changed to a structure of elder society. Chinese elder market has its specialty not only in the aspect of population, but also in the aspect of purchasing power. Elder market will be one of the potential markets. To develop this market, we should enter the elder service market, focus on urban senior citizen, and develop a market dominator strategy, and establish a specific elder brand.