摘要
以顾客满意为实施营销策略的核心 ,重点分析了与顾客满意休戚相关的具体问题 ,指出了顾客满意是确保顾客继续光临的关键所在 ,并提出几项重要的营销策略。
This paper sets forth whether the customers satisfy is the core of the implementing marketing strategies, and analyzes some specific problems which are bound up with the customer satisfaction. The paper also puts forth customer satisfaction the customer will ensure them to visit again. It also points out several important marketing strategies.
出处
《包装工程》
CAS
CSCD
北大核心
2002年第B05期52-52,54,共2页
Packaging Engineering
关键词
营销策略
顾客满意
企业
产品质量
Customer
Customer satisfaction
Marketing
Strategy