摘要
中国加入WTO后 ,国内企业如何才能与国外品牌抗衡 ?传统广告行销手段面临考验 。
How local business enterprises match the abroad brand is the key problem after China entered into WTO. The traditional advertisement marketing method will meet with challenge and will certainly be reformed.
出处
《包装工程》
CAS
CSCD
北大核心
2002年第B05期55-56,共2页
Packaging Engineering