摘要
经市场细分 ,铁路运输的主要目标市场是大中型企业初级产品的中长途散货 ,价值较高的货物比重在不断增加。运价、安全和运输时效是货主考虑的主要因素 ,铁路还要在加速货物到达、下浮运价、不增加新的收费、减少指定径路计费和做好保价理赔上做好工作 ,才能取得更大的运输市场份额。
After a fine delimitation of market, railway transportation is reoriented in the mid long distance bulk of preliminary products produced by mid large enterprises, where its main target market is aimed, and the share of high value freights is continually raising. Transport price, safety and punctuality are the main considerations for consignors. To gain an even larger share in the transport market, railway needs to make more efforts in speeding up delivery, cutting down price according to seasons, no new charges and a good compensation service for insurance.
出处
《铁道运输与经济》
北大核心
2002年第4期1-3,共3页
Railway Transport and Economy
关键词
营销工作
货物运输
目标市场
散货
运价
理赔
铁路运输
freight transportation
target market
bulk
transport price
compensation service