论在市场经济中实施公关文化战略

Discussion on the Implementation of Public Relation Strategy in Marketing Economy

作为市场经济主体的企业,欲想树立长久的企业形象,就要提高公共关系水准。这种管理文化是公关主体与代表民族优秀传统文化交融所形成的适合市场经济发展的一种新型文化。发展这种文化,并抑制其糟粕,是公关文化的生长点。

As the main body of marketing economy, enterprises, which intend to set up permanent enterprises image, should improve the art of public relation. That management culture is a new-type culture adapting to the development of marketing economy. It is evolved from the juche idea of public relation in combination with national excellent traditions. Thus, it is the growth point of public relation culture to develop that culture and reject the dross.