论旅游地形象策划的参与型组织模式

A Research on the Organizational Model of Planning Destination Image Based on Social Participation

游客和社区居民对旅游地的认知是旅游地形象策划的社会基础 ,因此需要有一个建立在广泛意义上的社会参与机制 ,以保证旅游地形象策划的科学性和系统性 ,而传统的旅游地形象策划模式显然缺乏这一机制。本文以此为基础 ,探讨了旅游地形象策划的系统组织程序 ,并据此提出了旅游地形象策划的参与型组织模式。

The acknowledgement of tourists and community residents is the social basis of planning destination image. So it requires a mechanism based on wide social participation which would ensure the scientification and systematization of planning destination image. Obviously, the traditional planning model is lacking the mechanism of participation. Based on this,this paper analyzes the systematic process of organization of planning destination image. And the organizational model of planning destination image based on participation is also put forward.