我国汽车零部件工业应对全球化挑战的竞争策略

加入ＷＴＯ,我国汽车零部件工业进入全球大循环,机遇和挑战并存。目前,我国汽车零部件工业与世界汽车零部件工业差距较大,存在着规模危机、技术危机和价格危机。为应对全球化的挑战,应采取以技术资源互补优化为纲的专业化重组,与上游整车企业组建联盟共同体,面向两个市场“联动”发展营销等竞争策略。

With China accession of WTO, our automotive component and parts industry has joined the global circulation, both opportunity and challenge are existed. At present, China automotive component and parts industry has a big difference with other automotive component and parts industry in the world, that is, scale crisis, technical crisis and price crisis. In order to face with the challenge from globalization, it is necessary to perform specialized restructure based on technical resources compensation each other, build up allianced community with the complete vehicle enterprises in up stream, face with two markets and 'interact to develop marketing, etc. competitive strateqy.