摘要
借鉴国内外企业实施多元化经营的成功经验与失败教训,从培养企业核心能力出发,阐述了正确决策和实施多元化经营的几个关键问题,即4W（why、when、where和what）,指出正确的多元化经营战略同样有利于企业核心能力的培养。
Diversification is one of the very important development strategies. In this paper,four key factors of successfint implementation of diversification are studied with the objective of developing the core competence of enterprises.
出处
《商业研究》
北大核心
2002年第3期39-40,103,共3页
Commercial Research
关键词
多元化经营
4W
多元化战略
企业
diversification
4 w-factors
diversification strategy
