培育细节文化 提高企业竞争力

Cultivation of Detailed Culture to Enhance Competiveness of Enterprises

细节文化是指企业以一种精益求精的精神，努力创造一种超越一般行业标准，超常规的个性化的服务理念和服务体系，以求获得更高的顾客满意度和更好的市场宣传效果的一种企业文化。其竞争力主要表现在四个方面：细节就是商机；细节是产品质量与服务水平的代表；细节最富有表现力，最容易形成口碑宣传和新闻效应；细节在势均力敌的竞争中，往往能够起到一种四两拨千斤的重要作用。培育细节文化主要应做四个方面的工作：必须在企业内部形成重视细节的共识；必须有一套富有活力的价值体系和企业信条；必须培育起一支高质量的员工队伍；必须在企业内部建立起一套行之有效的服务体系。

Detailed culture refers to a corporate spirit with which an enterprise endeavors to seek theeverlasting perfection of its performances and create concepts and system of individualized servicesurpassing the general industrial criteria. The competiveness of detailed culture lies in four aspects asfollow: detail is the commercial opportunity, detail represents the quality of services and products,detail which is very presentative is easy to spread the positive word-of-mouth and news effect; anddetail excerts the invisible importance in the competition with the equal peers. The cultivation ofdetailed culture is to undertake the following tasks: intemal agreement on the importance of thedetail, formation of a set of value system and corporation creed with flexibility and vitality, trainingand maintenance of a highly competent human resource, and establishment of internal effective servicesystem.