摘要
在经济全球化的今天,唯有采用灵活多样的经营策略,中小企业才能在日益激烈的市场竞争中立于不败之地,行销策略、融资策略、投资策略。资讯策略以及策略联盟是中小企业发展中主要的五个方面的经营策略。
The economic globalization at present requires medium-sized and small-sized enterprises tobe in an invicible position only if they implement flexible and various strategies in the inereasinglyharsh competition, Which include five aspects as follows:marketing,finiance,investment,informationand alliance.
出处
《商业研究》
北大核心
2002年第5期20-22,共3页
Commercial Research
关键词
中小企业
发展
经营策略
medium-sized and small sized enterprises;development;management strategy