需求选择与企业经营策略的转变

The Transformation ot Demand Choice and Tactics of Enterprise Management

随着科技、经济的发展，商品出现了供过于求的局面。企业如何创造需求，调整经营策略，将是摆在每个企业经营者面前的重大问题。试就企业经营策略的转变以及如何培育“创造需求” 的经营环境，进行初步探讨。

As science and technology advance, and the economy develops, the supply of commoditieshas surpassed the demand. It is a great task for any enterprise to be fufilled as to how to createdemand and adjust management tactics. This paper attempts to find out the ways to realize thetransformation of enterprise's management tactics and develop the conditions of creating demand.