雁荡山风景名胜区客源市场发展的思考

The Thought of Expanding the Tourist Market of Yandang Scenic Spot

根据雁荡山风景名胜区旅游发展的实际情况,结合对游客的调查所得数据进行分析,笔者认为,雁荡山风景名胜区的客源市场发展近年内首先应该要稳固发展目前的主要客源市场,即浙江、江苏和上海“两省一市”;其次则要积极开拓福建、台湾市场;第三要密切关注广东、港澳市场。

Based on the actual condition of Yandang's tourism and the statistics coming from an investigation made among the tourists, the author in this article gives her own opinion on how to expand the tourist market: The first develop steadily the actual mostly tourist market, namely Zhejiang, Jiangshu and Shanghai; The second develop the Fujian and Taiwan market; The third must take care the Guangdong, Hongkong and Macao market.