摘要
本文是个人在西部创业的方案。主要通过对投资地的地理环境、市场环境等方面的分析,论证了投资项目的可行性,并运用了管理科学、市场营销和效益评估等方面的知识,结合公司实际设计了相应的管理模式。
This paper is my personal plan for sta rting an undertaking in the west,whi ch tries to prove the possibility of the investment throu gh analysis of the geographical environment and market environment.And it designs an appropriate managemen t model for the company by the use of ma nagement science,market mechanism and benefit assessment.
出处
《东莞理工学院学报》
2002年第1期91-96,共6页
Journal of Dongguan University of Technology
