摘要
本文认为,绿色企业形象是新时代的最佳企业形象,并有利于打破绿色壁垒,塑造以可持续发展为宗旨的绿色形象是企业的必然选择。绿色企业形象应以可持续发展为己任,将环境利益和对环境的管理纳入企业经营管理全过程。绿色企业形象的塑造,往往是通过建立绿色企业形象识别系统,并组织实施来达到目的,而且必须与顾客满意战略、企业核心能力的培育、品牌资产的运营结合起来。
This article maintains that green enterprise image is the best enterprise image in the new era.Green en-terprise image will help to break green barriers.Setting up green enterprise image is the inevitable choice of enterprises.Green enterprise image means taking sustainable development as the enterprises' duty,and introducing environmental in-terests and environmental management to the whole process of operation and management of enterprises.Shaping green enterprise image needs to set up green enterprise image recognition system,and should be combined with customers satis-factory strategy,development of core competitive advantage and brand assets operation.
出处
《中国流通经济》
CSSCI
2002年第3期43-46,共4页
China Business and Market
基金
国家自然科学基金项目<我国绿色产品市场的培育与管理研究>的阶段性成果之一
