摘要
知识经济对企业生产经营方式、企业运行形式等产生诸多影响 ,企业管理观念必须创新。竞争企业之间关系的复合化、多样化是知识经济时代对企业提出的新要求 ,以合作竞争的方式寻找提高竞争优势的战略已成为趋势 ,企业的核心技术与市场推广体系应该达到完美的结合 ,技术创新和营销创新并重。知识经济时代的企业文化需要脱胎换骨的变革。
Intellectual economics has much influence on the modes of enterprise production, operation and management. Ideas on business management must be innovated. The various complicated are new questions to enterprise in the intellectual economics time. The strategy has become a tendency to try to improve competition advantage by means of co-operated competition. The key technology of enterprise and market promoting system should reach a perfect harmony. The technological innovations and marketing innovations are equally important. The enterprise culture in the intellectual economics time needs radical change.
出处
《华东经济管理》
2002年第2期85-87,共3页
East China Economic Management
基金
山东省社会科学"十五"规划重点研究项目 (0 1BJZ2 7)
