摘要
商品市场价值贬值是作者目睹市场上许多商品的竞争能力由盛到衰过程而提出的新的概念 ,并对其贬值的原因从商品本身、消费者本身、竞争环境、信息传播这四个方面作了较全面深入的分析 ,同时也给出了相应的对策 ,以便政府、企业借鉴。
According to process of commodity competence failure in market, author offers depreciation of commodity market value ,and analyses its reasons from goods,consumer,competition environment and information communication. For reference to government and company ,author also gives his proposals.
出处
《华东经济管理》
2002年第2期130-132,共3页
East China Economic Management