从市场环境谈高等学校的经营观

On the Idea of the University Management in the Market Circumstances

本文从高等教育所处的市场环境角度 ,分析当前我国高等教育事业在迅速发展过程中所面临的机遇和挑战。探讨在社会主义市场经济条件下 ,高等学校参照和借鉴工商企业的成功管理理念和运作方法 ,树立工商管理意识的必要性和可行性 ,提出了确立经营高等学校观点的重要性。

This paper analyses, from the angle of higher education's circumstances at present, the opportunities and challenges it faces. The author considers that, in socialist market economy, the idea of the business management should be used for reference. Then, the idea of managing the institution of higher learning would be taken shape.