摘要
金星牌玫瑰露酒是我国传统名牌产品,已有300余年的历史,在我国传统露酒的品牌系列中是难得的珍品。天津食品进出口股份有限公司几十年来,继承和发扬了金星牌玫瑰露酒的传统工艺特点;以其高品牌、高品质、高信誉的营销战略,在国际市场上取得辉煌的业绩。入世后,公司调整了经营战略,将国内市场作为又一个新的经济增长点,将金星牌玫瑰露酒这一具有悠久历史的中国传统名牌产品,在其发源地——国内的市场上发扬光大,力争国内外市场销售业绩的双丰收。
With more than a 300-year ilistory, Jingxing Rose Wine, produced by Tianjing Food Import and Export Company Ltd., is a famous brand in China, By winning marry local and overseas awards, the wine, which is brewed with natural ingredients and advanced technology, has proved its good quality. This article reveals the success story of the company.
出处
《中国食品工业》
2002年第5期16-17,共2页
China Food Industry
