入世后广州零售业的竞争态势及对策

The competition situation of Guangzhou's retailing industry and the countermeasures

随着中国加入世贸、零售业进一步开放 ,广州零售企业将面对来自国内外的激烈竞争 ,在这种形势下他们应加强战略定位 ,突出经营特色 ;进行连锁经营 ,实行大公司、大集团战略 ;进行产权改革和资产运营 ;运用信息技术 ,加强供应链管理。同时 ,政府也应切实发挥协调管理职能 ,做好规划 。

With China's accession to WTO, retailing industry will open more widely to the outside world. With the keen competition from overseas and domestic retailing enterprises, local enterprises should strenghthen strategetic targeting, implement strategy of franchising & 'big corporation(group)',carry out property reform and enhance the management of supply chain. In the meantime, the government should play the role of coordinating, administrating, programming and regulating.