摘要
以高新技术及信息技术为基础的新经济正在迅速发展,并给人类经济与生活带来前所未有的影响。对于零售商业来说,必须正确认识新时代到来对本行业影响的广度和深度,未雨绸缪,不断创新,制定相应的营销战略与策略,以促进企业的可持续发展。
同被引文献24
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