摘要
在市场研究中 ,结合分析用于估测产品或服务的属性和特征 ,对消费者的消费决策作出数量预测。本文对该方法的基本思想和分析过程进行论述。
Conjoint Analysis is used to appraise attributes and features of products and services in market research,so as to predict the quanitites of consumerls consumption decision.The paper states on the essential features and analysing procedures of the method.
出处
《山西经济管理干部学院学报》
2002年第1期25-27,共3页
Journal of Shanxi Institute of Economic Management
