摘要
企业要生存与发展 ,要在市场竞争中取得竞争优势 ,就必须要实施企业战略管理。企业战略管理是一种现代化管理 ,它涉及到企业的战略目标、市场竞争策略的选择等各个方面。企业战略管理的实施需要建立一种全新的企业文化与之相适应。
In order to survive,develop,and attain competitive advantage,a company must set strategy management,which is a kind of modern management and includes selecting strategy objective,market competitive ways and other aspects.Carrying up company strategy management needs a new company culture,which is discussed in this paper.
出处
《北方经贸》
2002年第4期112-114,共3页
Northern Economy and Trade
关键词
企业
战略管理
企业文化
质量文化
company strategy management
company culture
quality culture
