论我国企业品牌经营与核心竞争力的提升

Business Brand Management and Impro vement of Enterprise Core Competitivenes

本文探讨了企业品牌经营与核心竞争力二者之间的关系和我国企业品牌经营的误区,并提出了树立国有品牌及提升企业核心竞争力的有效途径。

This paper begins by describing the c onceptions of brand management and c ore competitiveness,dis-cusses the relationship between the two aspects and the mistaken idea of b rand management in Chinese enterprise.In this paper,the efficient ways to b uild up state -owned brand and improv ing enterprise core competitiveness are discussed.