摘要
本文定义了顾客满意概念,并通过顾客满意价值概念,指出如何确定顾客满意目标,及应遵循的测评准则并就测评涉及的具体方法加以说明。
The article defines consumer satisfaction concept,and points out how to determine consumer satisfaction aim and measurement standard that sh ould be followed.And it explains the concrete methods that measurement involves in.
出处
《中国软科学》
CSSCI
北大核心
2002年第3期115-117,共3页
China Soft Science
