洗发水市场细分与定位策略探讨

Research of shampoo market segment and market location

从市场细分和市场定位的角度 ,对目前我国洗发水市场进行了一系列的分析。其中借鉴很多外国品牌在中国洗发水市场上的成功营销策略 ,分析了我国国内品牌存在的问题和应对方案。市场细分和定位策略关系到企业整个营销战略的成败 ,十分重要 ,任何企业都不能掉以轻心 ,对竞争激烈的洗发水市场显得更为重要。

This thesis analyzes the China shampoo market from market segmentation and market positioning.It quotes many successful marketing strategy examples of foreign countries,at the same time,it points out many problems of our native brand and puts forward the corresponding plan.The market segmentation and market positioning is too important to decide the success or failure of the whole marketing strategy.So,any company doesnt treat it lightly,especially for the fierce competitive shampoo market.