市场细分化的最低成本法

Lowest Cost of Market Segmentation

市场细分化的定量分析是一个新的研究课题。本文提出了定量分析中的最低成本法的思路,并形成了可借鉴的决策模型。简化了的例子表明本文所提出的方法是可行的。

Application of quantitative analysis to the segmentation of markets is a new subject. This paper puts forward a train of thought of the lowest cost quantitative analysis and constructs a market segmentation decision model which is used for reference in practice. The simplified exemple at the end of this paper shows feasibility of the method.