汕头市旅游市场研究

A Research on the Tourist Market in Shantou

对旅游市场的实践调查研究表明 ,景点旅游者市场与城市旅游者市场存在着几个明显的差异。汕头市是一个经济发达但旅游资源级别相对不高的旅游地 ,区分其景点和城市旅游市场 ,并结合市场需求与旅游产品对应分析发现 ,城市商务旅游是推动汕头市旅游发展的主体动力。

Relevant researches and investigations have indicated that there are some distinct differences between the tourist market of scenic spots and that of urban tourism. Shantou is a tourist destination with a flourishing economy but relatively less natural tourist resources. This paper, by identifying its urban tourism as distinct from scenic tourism, analyzing the interaction between market demands and tourist products, holds that urban business tourism should constitute the primary incentive to the advancement of tourism in Shantou.