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CFO:从幕后走向前台

CFO:Emerging from Backstage
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摘要 电信改革,中国电信的数次拆分和加入WTO以及近年来电信行业的变化对中国的电信企业意味着什么?竞争,只有竞争!面对着由长期垄断带来的竞争力空洞,中国的电信企业必须迅速补上管理这一课才能适应越来越严酷的生存环境。在这样的背景下,长久以来被忽视的财务管理的重要性凸现出来,而它在企业中的作用也正在发生潜移默化的变化,激烈的竞争要求更快的市场反应能力,财务部门除了完成传统的成本控制、信息提供、报表分析职责外,更将在企业的战略决策中扮演更加积极的角色。 As the 'irrational prosperity' is over, investors sufferingfrom great losses have learned to evaluate companies on the basisof solid numbers rather than passions. A sound balance sheet is the solecondition for a company's survival in recession. Therefore,the low-profileand cautious CFO who has stood behind CEO is emerging from backstage.Han Ying,CFO of Asalnfo, has won the trust and approval of investorsagainst the difficulties in the period of downfall,helping Asialnfo gain themomentum of sustainable development. Her wisdom tells us that CFO isthe architect of a company's future. Correct positioning; professional ethicsof honesty and integrity as well as superior financial capabilities will makea successful CFO.
作者 钱静
出处 《中国电信业》 2002年第5期16-18,共3页 China Telecommunications Trade
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