基于供需链思想的零售商品牌商品的开发

Development of Supply Chain-based Branded Commodities of Retailers

从供需链管理的角度分析零售商品牌商品开发的意义及竞争优势,探讨通过构建以零售商为主导的供需链,开发零售商品牌商品的方法和具体途径。

From the angles of supply chain management, the paper analyses the advantage of developing retailer' s branded commodities, discusses the supply chain taking retailers as dominant position , the concrete way of developing retailer' s branded commodities.